Amsterdam based Donsje (Dutch for fluffy) produces a wide range of adorable footwear & clothing for babies and toddlers, as well as super sweet and stylish accessories for kids. Exclusively designed with a nostalgic twist, each product has the cute factor and is handmade from premium leather. All products are beautifully packaged in a bag dangling a tiny bell, making Donsje the perfect gift.
With two collections every year bringing their trademark ‘comfortable with the cute factor’ styles to young fashionistas and mini explorers worldwide, Donsje is growing fast. Today Donsje products are stocked in some of the world’s finest luxury department and concept stores - from Tokyo to London and Australia to Denmark. Donsje is currently being showcased in, amongst others, Smallable.com in Paris and Barneys New York
Donsje was founded by Florentine van Oosten Slingeland in 2013. When she couldn’t find the perfect shoe for her baby daughter, Florentine decided to make her own. Two boys later, she is designing irresistible booties and sandals and has added accessories and clothing to the Donsje range. Donsje’s signature style reflects Florentine’s love of vintage fashion, subtle powder shaded and high quality leather. She is inspired by the beautiful illustrations in the books she reads to her children, the flowers they pick, the crafts they make and the toys they love. It’s a true family affair. Her husband Skief has also joined the company. Little daughter Vosse had the final say on which animals made the cut for Donsje’s bestselling Kapi animal booties and bags. Florentine’s sons have also been put to work road testing the durability of Donsje shoes and ensuring they are toddler-proof!
Donsje products are not just super cute, they are very comfortable and safe too. With the healthy development of tiny feet in mind, Donsje footwear designs ensure that baby and toddler feet are well-protected and have the space to move freely, allowing them to develop naturally and safely in preparation for those long-awaited first steps. Owning one pair or piece simply won’t be enough and each pair will become a precious keepsake to treasure forever.
Corporate responsibility is important for Donsje. The brand set up their own dedicated factory in Indonesia with a work force of local artisans who create all the products by hand. Donsje adheres strictly to fair trade regulations.
Donsje also believes in helping children take their first steps in education.
Through the Shining Star school in Nairobi, Kenya, Donsje is giving children living in the slums the chance to shine. Founded by Donsje’s designer and owner Florentine van Oosten Slingeland and her husband Skief Houben, the school was set up in cooperation with a Kenyan teacher, Judy Nzomo. As Florentine explains, witnessing the poverty of the children living in the city’s slums while she and her husband were living in Nairobi meant that: “We felt a great need to help children during their most crucial formative years. They really benefit from the early learning teaching method provided by qualified staff in a loving and nurturing environment”. Every year Shining Star helps to give over 130 kids a better start in life.
Donsje donates a part of its profit to the Shining Star foundation.